Not Showing Up on Google
Most RCFEs never show up when families search online. While you're busy giving residents the care they deserve, families are choosing competitors who have a professional web presence.
Built Exclusively for RCFEs
Your RCFE Deserves to Be Found by Families
Calm Spark handles your entire online presence so you can stay focused on your residents. We build, host, and manage everything for you.
- Built Only for RCFEs
- Enterprise-Grade Security & Daily Backups
- Google & local visibility from Growth onward
The Problem
Families Are Searching Right Now. Can They Find You?
Most RCFEs never show up when families search online. While you're busy giving residents the care they deserve, families are choosing competitors who have a professional web presence.
Families Can't Trust What They Don't See
Choosing a care home is one of the most emotional decisions a family will ever make. Without a professional website families rely on gut instinct and referrals only. That is no way to compete.
You Are Too Busy to Handle Tech
You got into this business to help people, not manage websites or figure out Google. Your time belongs with your residents, not troubleshooting technology that is not your specialty.
What We Do
Your Complete Done-For-You Digital Presence
Everything your home needs to attract families, build trust, and stay top of mind — bundled into one simple monthly partnership.
Service 01
Professional Website Design
A warm, trustworthy website built specifically for your home. Mobile-ready, fast, and clearly designed to turn visitors into phone calls.
Full DetailsService 02
Hosting & Maintenance
Fast, secure managed hosting with daily backups, scheduled security maintenance, and ongoing support. Your site stays running smoothly so you never have to think about it.
Full DetailsService 03
Local SEO
We optimize your website so Google sends families searching for an RCFE in your city straight to you. Show up at the right moment in the Google Map Pack and search results.
Full DetailsService 04
Google Business Profile
A fully optimized Google Business Profile sets up correctly and stays active so families on Google see accurate, complete information when they look you up.
Full DetailsPartnership Packages
Choose Your Growth Partnership
Simple, transparent monthly pricing. No setup fees. No long-term contracts. Cancel anytime.
Starter
$95/month
A complete baseline: professional site, fast hosting, daily backups, monitoring, and on-page SEO—so families see a trustworthy home online without you touching tech.
What's included
- Professional 5-page website
- Mobile-responsive design
- Fast, secure managed hosting
- Free SSL certificate
- Daily automated backups
- Ongoing security and platform maintenance
- On-page SEO built in
- 24/7 uptime monitoring
- Email support when you need help
- Google Business Profile cleanup & local map visibility (Growth)
- Local SEO, schema & monthly visibility reporting (Growth)
- Monthly review, blog & rank-tracking program
Get Started With Starter
No setup fee · Cancel anytime
Growth
$145/month
Our recommended plan: everything in Starter, plus local SEO and Google Business Profile cleanup—accurate categories, NAP, photos guidance, and verification help—so families find you on Search and Maps.
Everything in Starter, plus
- Local SEO optimization
- Schema markup for local search
- Google Business Profile cleanup, verification help & ongoing accuracy
- Monthly visibility report
- Priority support and updates
- Review request system & site review page
- Deep monthly SEO & content reporting
Get Started With Growth
No setup fee · Cancel anytime
Full Partner
$225/month
For operators who want the deepest done-for-you marketing: everything in Growth, plus reviews, rank tracking, a fresh monthly blog post, richer reporting, and a quarterly strategy call.
Everything in Growth, plus
- Review request system & site review page
- Keyword rank tracking and monitoring
- Monthly blog post (SEO content)
- Monthly performance report sent to you
- Quarterly strategy call
Get Started With Full Partner
No setup fee · Cancel anytime
Simple Process
Up and Running in 3 Easy Steps
We make it simple to launch your home's online presence — without the technical headaches.
We Talk and Learn About Your RCFE
A simple 30-minute call to understand your facility, your residents, and your service area. No pressure, no upsell. Just clarity.
We Build & Launch Your Site
We design and launch your custom RCFE website within 72 hours, with on-page SEO, mobile-ready layouts, and the photos you send us.
We Grow Your Presence
We handle ongoing updates, security, and digital marketing month after month so your home keeps showing up where families are searching.
Let's Get Your RCFE Found Online
Join RCFE operators who have taken control of their online presence. Your professional website can be live within 72 hours.